The room was filled with industry leaders, and I was ready to make new connections.
I introduced myself to someone I had engaged with online.
“Great to meet you in person!” I said.
They hesitated. “Sorry, remind me… what do you do again?”
That moment stung. I had been visible, but not memorable.
And that’s when I realised:
Networking gets you in the room. Personal branding makes sure you’re remembered.
Networking Without Personal Branding = Forgettable Connections
✅ People meet you but struggle to recall what you do.
✅ You attend events, but your presence doesn’t leave an impact.
Personal Branding Without Networking = Missed Opportunities
✅ You build a brand, but it’s disconnected from real-world conversations.
✅ You create content, but it doesn’t reach the right people.
How to Make Personal Branding & Networking Work Together
🔹 Be clear on what you stand for: If you can’t define it, neither can others.
🔹 Show up online & offline: Let people engage with your brand before they meet you.
🔹 Make introductions easy: A strong brand helps others refer you with clarity. Startrs can help you craft that intro – use it!
The Bottom Line?
A strong personal brand makes networking effortless.
And the right network amplifies your brand.
They’re two sides of the same coin.
Your turn: Has your personal brand helped or hurt your networking? Let’s discuss below!
